Privacy Policy

The Mia Fashion cares about the privacy of our guests. Our goal is to provide the best shopping experience possible for you, and we strive to achieve that goal through our various shopping channels, including in-store, online, mobile, text and telephone. This Privacy Policy (“Policy”) describes the information we collect about you and how it is used. By visiting a store or, downloading The Mia Fashion’s mobile application, enrolling in our texting program or calling Guest Services, you have agreed to the terms of these practices described in this Policy.

What We Collect: Categories and Specific Items

  • Contact Information: Name, address, phone number or email address.
  • Purchase Information: Items you purchase, sizes, payment methods (such as credit or debit card numbers), billing and shipping addresses and contact information (for receipts, shipping confirmations or order updates)
  • Profile Information: If you sign up for an account on, account username and password, wish list items, items in your shopping cart, product review information or other items you provide as part of your profile.
  • Preference Information: Contact or marketing preferences, brand and merchandise interests.
  • Demographic Information: Age, month and day of birth or gender.
  • Video Recordings: For security and loss prevention purposes, stores have a video monitoring system in place at all times that may capture your image.
  • Call and Chat Recordings: Notes about your call or chat and what you shared during your conversation.
  • Device and Browsing Information: Information about your phone, tablet, computer or device and online browsing activity, including but not limited to your device’s information, current location, domain type, browser version, service provider or IP address. We also collect information about pages you visit on and technical efficiencies of your visit, such as the time you visited our website or the time it took to connect to the website or download pages.
  • Social Media Information: If you use social media (e.g. Facebook, Instagram, SnapChat, Twitter or Pinterest) to connect with us, information you share via your posts, or information you have approved via the social media platform or network to share.
  • Application Information: If you apply for a job with us online, work experience, educational background, personal preference and position for which you are applying.

How We Collect Your Information: Sources

We collect information about you when you are in one of our stores, on our website, through our emails, using our mobile application or texting program, speaking to our teammates during telephone conversations, or utilizing social media. We also collect information about you from third parties.

  • Information you provide to us: You may provide the various types of information listed above to us in-store at the point of sale or by being present in-store, on or our mobile app through purchases, account setup, sweepstakes/contest entries, creating a wish list or participating in a survey, through social media by using a platform’s tools to connect with us or sweepstakes/contest entries, or via telephone.
  • Information we collect automatically: When you interact with us electronically we receive certain types of information automatically. This information typically does not include personal information unless you provide it through our website or mobile app or you choose to share it with us. We obtain this information through some of the following technologies:
    • Cookies: Cookies are pieces of data that websites place on your computer to store a range of information. This information is typically specific to you or the device you are using to view or our mobile application. For more information, see our Cookies and Interest Based Ads Notice.
    • Web beacons: Web beacons allow The Mia Fashion to provide a more personalized experience for our guests. The Mia Fashion uses web beacons to track who is visiting our site. We also use them in our emails to track if the email was read or forwarded.
  • Information provided by third parties: We carefully select third party companies for limited purposes and allow them to collect specific information by placing cookies when you choose to visit This information is used to report marketing program effectiveness directly back to The Mia Fashion. The information and analysis will be used to assist us in better understanding your interests in our website and how to better serve those interests and provide you with more personalized product offerings on future site visits.

How We Use Your Information: Business Purpose

The information we collect about you helps us to provide you with the most enjoyable shopping experience possible. We do that by using your information in the following ways:

  • To provide you with product and services: Information enables The Mia Fashion to deliver products you have ordered, to fulfill requests that you have created, to contact you (or a gift recipient) in the event of order or delivery difficulties, and to respond to your inquiries.
  • To provide a personalized experience: Through cookies, The Mia Fashion is able to personalize your shopping experience by tracking your clicks, tracking the items you put in your shopping cart and whether you have visited before. Other information is used to enable your personal stylist to communicate with you and make outfit selections.
  • For marketing purposes: Information is used to deliver information to you about our products, website or special offers, or to check your creditworthiness in order to offer the The Mia Fashion Card to you.
  • To confirm your identity: Certain information is used for verification and fraud prevention purposes in order to prevent fraudulent activity on your account.
  • To maintain functionality: Certain information allows us to see which areas of our website are visited the most, and this helps us improve the quality of your shopping experience by offering more of the features that you prefer.
  • For employment purposes: Certain information is used in the consideration of your application for employment. If employed, your information will be used in The Mia Fashion’s internal systems for employment purposes only, such as contacting you about your application and employment opportunities. If hired, your application will become part of your personnel file.

How We Share Your Information: Third Parties

The Mia Fashion does not share the personal information of any of our guests for monetary consideration, but we do share your information with third parties to perform services on our behalf.

Service Providers Providing Services on The Mia Fashion’s Behalf

The Mia Fashion shares information with third parties who perform services on our behalf, such as website hosting, website usage analytics, email or other communications, marketing assistance or data analytics, promotions and sweepstakes, or other services. We provide access to your personal information to such service providers in order for them to perform these services. These service providers do not use your personal information for any purposes other than the services for which we have contracted with them.

Administrative and Legal Reasons

The Mia Fashion continually strives to maintain compliance with legal regulations. If we become aware of or have a good faith belief that we must disclose information about you in connection with an investigation of fraud, intellectual property infringement, piracy, or other unlawful activity, we will disclose specific information about you to the appropriate legal authorities in order to protect the users of, The Mia Fashion’s app or the public.

Social Media Platforms

The Mia Fashion may offer you the ability to interact with social plug-ins from social media sites, which may allow us and/or the social media site to receive data from or about you based on your privacy settings on those third party services. In some cases, we may know that you clicked on a social plug-in, such as a Facebook or Twitter follow button, or receive other information from the social media sites. Similarly, if you have previously provided personal information to a third party operating a plug-in on The Mia Fashion’s website or app, then such third party may recognize you on our website or app. Your use of social network plug-ins is subject to each social media platform’s privacy policy, which may be different from ours. The Mia Fashion has no control over the information that is collected, stored, or used by social network plug-ins and therefore is not responsible for the practices of such platforms.

Security & Fraud

The Mia Fashion has implemented several security measures on, but you should be aware that 100% security is not always possible. The Mia Fashion has made every effort to ensure that the information transmitted to us online is secure through the use of standardized encryption protocols, such as transport layer security (TLS).

In addition, The Mia Fashion does not require you to disclose more information than is reasonably necessary to participate in an activity with us. The Mia Fashion will never ask you to provide personal information through email, including credit card numbers, passwords, mother’s maiden name, bank account numbers, ATM pass codes or social security numbers.


  • If services are provided directly by a third party using a link from our website to theirs, the third party’s privacy policy and “do not track” practices apply; The Mia Fashion is not responsible for the privacy practices or the content of such third party websites.
  • Children’s Privacy: We value our relationship with our guests of all ages. We welcome parents and their children to explore our website together. In accordance with the Children’s Online Privacy Protection Act, we will not gather or use personal information from any guest who indicates they are less than 13 years of age (or less than 18 years of age for residents of the State of Maine). A parent or guardian must assist a child between the ages of 13 and 18 in any sweepstakes or ordering activity online with If we become aware that we have gathered personal information from a minor, we will remove that information from our records immediately.
  • Minor Applicants’ Privacy: We also value our relationship with applicants of all ages. Therefore, we will not gather or use personal information from any applicants who indicate that they are less than the required age for the state of employment or position applied for.
  • California Minors’ Privacy: California residents that are under the age of 18 and that have an account on may ask The Mia Fashion to remove content or information that such minor posted on by contacting our Guest Services Team at +84-986-475-130 or [email protected]. We will need the minor’s first and last name, email address and social media identifiers. Please note that such request does not ensure complete or comprehensive removal of such minor’s content or information posted on

Terms & Conditions, Third Party Websites, Do-Not-Track Signals, Revisions and Contact Info

  • Use of is subject to these Terms and Conditions.
  • The Mia Fashion’s website or app may contain links to third party websites, applications or online services, and those third parties may have privacy policies of their own. Third parties’ privacy links are provided solely for your convenience and information. The Mia Fashion is not responsible for the privacy practices or the content of those third parties.
  • The Mia Fashion does not respond to “do not track” settings in your web browser.
  • If we materially alter our Policy, we will notify you of such changes by posting a notice on Your continued use of, The Mia Fashion’s app or texting program will be deemed your agreement that your information may be used in accordance with the new policy. If you do not agree with the changes, then you should stop using, remove The Mia Fashion’s app from your device or cancel your membership in The Mia Fashion’s texting program, and you should notify us that you do not want your information used in accordance with the changes.
  • For questions or concerns about this Policy, or for guests that aren’t residents of California who would like to make a request related to the exercise of a legal right under state law, please contact us:
    • Phone: +84-986-475-130

Please note that requests may require verification of identity and authenticity.

Contact Us

Address: 328 Lô T C/c Ngô Gia Tự, Phường 2, Quận 10, Hồ Chí Minh-700000, Vietnam
Phone: +84-986-475-130
Email: [email protected]

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